Twitter is a powerful tool for businesses when used correctly. It can help you generate leads, solidify your branding, and build connections with your prospects. The trouble is, if you have no followers, you can’t experience all these benefits.
Having an active following on Twitter isn’t just about prestige, and followers aren’t just numbers. Twitter followers hold real value for businesses; in fact, 36% of marketers say they have gained a customer by using Twitter.

This article will examine at 50 ways you can increase your Twitter followers, and take advantage of the many benefits of Twitter. The strategies below all fit into one of the following 4 categories:
  • Tweeting content that’s so enticing and/or informative that it’s likely to be retweeted
  • Following others so they’ll follow you back
  • Tweeting content in a way that it actually gets seen
  • Promoting your Twitter account effectively
Twitter has a great paid ads option which is very effective for acquiring followers, but in this article we’ll only consider free options (since the paid one is pretty obvious). Don’t forget to add your best Twitter tips in the comments at the end of this post!
1. Follow more people. Research shows a correlation between the number of people followed and the number of followers.
2. Use a tool like Hootsuite or SproutSocial to schedule your tweets. Posting regularly will increase your engagement and visibility, thereby increasing your follower count.